Every company must recognize its brand personality and image as seen by its customers, competitors and employees. Are you seen as a leader in your industry? Do your competitors consider you a threat or merely a small thorn in the side? Are your people properly representing your brand? Your brand is a representation of who you are and what makes your company stand out in a crowded marketplace, so it must be accurately defined.
Branding consists of many factors including design, placement, message creation, position and relationships. Consumers choose a brand based on how it is presented when they have a need for a product or service. Your brand’s value sets the bar for how much someone will pay for your products or services. Poor brand value–low price points, high brand value–worth every penny. In simpler terms, if you are perceived as a provider of superior products or services and you offer exceptional customer service, you add value to your brand.
PGH Marketing will help you identify strengths and weaknesses within your brand. We start by evaluating or establishing your visual image which includes your logo, Web site, message and marketing materials. Next, we review your position and potential. We act as a consumer and evaluate your current brand and then we become part of your team to establish or reignite the brand from the inside out. Keep in mind that your brand is only as good as the people who represent it so it must be a team effort when building a positive brand image. Call 412-225-7478 or email PGH Marketing at pghmarketingco@gmail.com for a complimentary brand evaluation.
PGH Marketing “SPREAD THE WORD”
