Integrated marketing communications (IMC) is defined by the American Marketing Association as: ”a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That might be good for some, but we really don’t get that definition.
Here is how the experts at PGH Marketing define IMC: “a strategic plan that should be tailored specifically for a company or organization that will allow it to use all of the various aspects of marketing communications such as advertising, PR, social media, online placement, direct, WOM, creative design and internal communications–collectively.” Make sense now?
PGH Marketing will design and implement a custom IMC plan to meet the needs of your audience and support your budget. The advancements in technology allow us to reach further at rapid speeds, but it has also made if far more difficult to keep your audience engaged for more than a few seconds. The online world creates an opportunity for everyone, everywhere, but it also offers great opportunity for a company to become lost in cyber space. You are now competing with millions of others for attention and this is one tough task. We must utilize a creative mix of all that is available and most importantly recognize what is working and what is right for your particular industry. Call 412-225-7478 or email PGH Marketing at pghmarketingco@gmail.com and let’s get to know each other.
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